We allow music to regulate our emotions. Music maps our memories. We don’t remember years; we remember songs. Music forms part of our daily rituals. Music helps us bond socially, and our choices in music validate our personal identity.

So how does OFM curate a playlist that identifies with, bonds with, and maps the social cohesion of its listening audience in Central South Africa?

When OFM started 40 years ago, the brand itself — the nation, and the world, for that matter — naturally documented songs that would ultimately stand the test of time. These are what we’d consider ‘golden oldies’. For OFM, these stretch as far back as the eighties. Through soft research methods, such as OFM’s request programming, we’re able to take note of the brand’s most sought-after songs. Repetitive requests suggest that some songs are more popular than others. Given enough time, a brand learns that Tina Turner’s The Best, Tracy Chapman’s Fast Car, and many others are core audience favourites — thus, we bank these for rotation.

OFM maps the teenage years of its core median listener. This is the brand’s target persona — a composite of its core listener’s habits and identity — whom we call Odette. The theory applied here is that a listener’s personal taste and preference for music are shaped from the age of 13. These are the years when memories become linked to moments and music — your first party, first dance, first kiss. Friendship groups. Heartbreak. We sift through the biggest songs from these years and apply them to our playlist, knowing they’ve left an indelible mark on our audience’s memory. This is what underpins OFM’s music policy: ‘a sound that makes for easy listening — to recall an old, or create a new, memory’.

The recurrent category refers to songs that have peaked on the charts but are still familiar and popular enough to keep in rotation — these can be up to three years old.

Then comes the challenge of adding new music to the playlist. The world currently uploads over 106,000 new tracks to streaming platforms every single day — and that number includes a growing share of ‘debatable’ AI-generated songs.

Consider that volume against the following facts: radio cannot play more than approximately 350 songs a day. That’s 2,500 songs a week and 10,000 songs a month. Some stations worldwide rotate anywhere from 100 to 3,000 songs across their databases. More than 100,000 new songs a day makes this task considerably harder than it was in the eighties, when roughly 55 songs were produced every day.

So how does OFM navigate this flood of music? It starts with understanding the parameters set out in the station’s broadcast licence. From there, we frame a target audience and research broad music preferences within it. This can take the form of virtual music testing (VMT) — the modern evolution of the old auditorium music tests (AMTs) — for both large- and small-base tests. OFM runs quarterly digital music tests with its audience to gauge listeners’ appetite for current songs. This, hand in hand with daily song requests and the monitoring of similar brands and their charts, helps curate the collection of current songs played on the station. And that’s before factoring in the songs publishers and record labels pitch to feature on the brand.

Beyond formal testing, a crucial component of identifying songs is listening to the world and remaining curious about its song choices. This includes navigating malls, stadiums, stores, festivals, and filling stations, and using the ambient environment to hear which songs are most commonly played.

Finally comes the skill and art form of the music compiler: absorbing all of this information and applying it to the OFM music database. It takes real skill to choose and allocate songs across the station’s various music categories. Music compiling was once described as part science, part art — the ability to apply research while trusting intuition, backed by audience familiarity and the brand’s chosen music policy.

The above is a very rudimentary explanation of how OFM approaches music compiling — so much more goes into it. And while technology has enabled this space, the investment in music can never be underrated.

Music triggers a dopamine release in the brain and lowers stress hormones. It can even synchronise groups of people. When OFM applies its daily music playlists, it has to understand its audience personally. It must take into consideration the time of day, the day of the week, the time of year, and the season its audience is experiencing. It must be nuanced enough to understand the mood of its listener — the difference between the festive season and January. OFM has a policy so sensitive that, should fires be the scourge of the region, we pivot and pull songs referencing fire from rotation.

Any force with this much influence over people demands respect, and radio understands the power music holds over its audiences. Coupled with the presence of an adept radio personality, this makes radio broadcasting one of the most intimate media platforms out there. And while radio celebrates more than a century of broadcasting, it stands strong against modern platforms — many of which now position themselves as complementary to broadcast radio rather than substitutes for it.

Who is OFM?

In the heartland of South Africa, there’s a medium that moves people to action. OFM crafts the soundtrack to living in the Free State, Northern Cape, North West, and southern Gauteng. This region is rich in minerals and renewable energy, but its greatest treasure is its people. For decades, “ordinary” individuals from Central South Africa have achieved the extraordinary – from the birth of a liberation movement in Bloemfontein, to Archbishop Desmond Tutu’s beginnings in Klerksdorp, to Africa’s first astronaut, Mark Shuttleworth from Welkom.

Here, resilience fuels remarkable moments: a University of the Free State medical student crowned Miss World, the Griquas lifting the Currie Cup after 55 years. And every day, countless unsung heroes continue that legacy. We meet them where they are – as fans greet OFM’s cheerful yellow fleet crisscrossing the region for activations and outside broadcasts.

In a place where community defines quality of life, “stronger together” isn’t just a saying – it’s a way of being. When need arises, Central South Africa shows up. In October, our listeners helped raise R1.2m for CANSA. A one-day radiothon generated R300,000 to give the elderly and children a warmer winter in July.

We celebrate the lighter side too. Milk-tart mania swept through the region during our Melktertmeesters fun – leaving shelves bare, and on Heritage Day, our audience settled the braaibroodjie debate – traditional wins. And OFM CLOSET, the home of the famous Bakkie-arm, brings playfulness to life with punchy slogan merchandise.

As the leading commercial station in Central South Africa, OFM delivers not only entertainment but essential information to guide daily life and business.

Agriculture is the backbone of this region. Its world-class produce – lamb, beef, grapes, citrus, cherries, nuts, and more – is enjoyed across the globe. OFM’s heart beats agri. We know when the rains delay, when disease impacts value chains, and when farmers need us to stand with them. We even helped one farmer “go for gold in the green” with a new John Deere tractor.

OFM is the sound of NAMPO Harvest Day, the largest agricultural expo in the Southern Hemisphere, attracting 800 exhibitors and 100,000 visitors over four days.

We do not just broadcast to Central South Africa – we serve, and we celebrate it.

Four provinces. Three hundred thousand listeners. On air and online, another 300,000 streamed connections, with 250,000 social media followers.

One heartbeat that connects it all.

OFM – the sound of your life.

The post It’s Not Just Music first appeared on Central Media Group.

The Radio and Journalism category recognises young individuals under the age of 40 who are making a meaningful contribution to broadcasting, journalism and the wider media landscape.

Shandor’s recognition highlights his contribution to radio and journalism, as well as his commitment to storytelling that informs, inspires and connects communities across Central South Africa.

The South African 40 Under 40 Awards celebrate emerging leaders and influential young professionals across a range of industries. Within the media category, the awards recognise radio presenters, journalists, media entrepreneurs and content creators who are helping shape the future of the industry and amplify important voices.

“We are incredibly proud of Shandor and this outstanding recognition,” says Nick Efstathiou, CEO of Central Media Group. “His work consistently demonstrates the values we believe in – quality storytelling and a genuine dedication to serving communities. This award is a well-deserved milestone for Shandor and a credit to the team behind OFM.”

Anchen Lintvelt, OFM’s Sales and Marketing Manager, says the recognition reflects Shandor’s role as an ambassador for both OFM and the region it serves. “This is an amazing award, and OFM as a brand is very proud to be associated with Shandor Potgieter. He is a true brand ambassador for OFM and Central South Africa,” says Lintveldt.

Shandor’s recognition at the South African 40 Under 40 Awards adds to his contribution to the media landscape and reflects OFM’s continued commitment to recognising and celebrating talent that makes an impact in the communities it serves.

For more info, contact marketing@ofm.co.za.

Who is OFM?

In the heartland of South Africa, there’s a medium that moves people to action. OFM crafts the soundtrack to living in the Free State, Northern Cape, North West, and southern Gauteng.

This region is rich in minerals and renewable energy, but its greatest treasure is its people. For decades, “ordinary” individuals from Central South Africa have achieved the extraordinary – from the birth of a liberation movement in Bloemfontein, to Archbishop Desmond Tutu’s beginnings in Klerksdorp, to Africa’s first astronaut, Mark Shuttleworth from Welkom.

Here, resilience fuels remarkable moments: a University of the Free State medical student crowned Miss World, the Griquas lifting the Currie Cup after 55 years. And every day, countless unsung heroes continue that legacy. We meet them where they are – as fans greet OFM’s cheerful yellow fleet criss-crossing the region for activations and outside broadcasts.

In a place where community defines quality of life, “stronger together” isn’t just a saying – it’s a way of being. When need arises, Central South Africa shows up. In October, our listeners helped raise R1.2m for CANSA. A one-day radiothon generated R300,000 to give the elderly and children a warmer winter in July.

We celebrate the lighter side too. Milk-tart mania swept through the region during our Melktertmeesters fun – leaving shelves bare, and on Heritage Day, our audience settled the braaibroodjie debate – traditional wins. And OFM CLOSET, the home of the famous Bakkie-arm, brings playfulness to life with punchy slogan merchandise.

As the leading commercial station in Central South Africa, OFM delivers not only entertainment but essential information to guide daily life and business.

Agriculture is the backbone of this region. Its world-class produce – lamb, beef, grapes, citrus, cherries, nuts, and more – is enjoyed across the globe. OFM’s heart beats agri. We know when the rains delay, when disease impacts value chains, and when farmers need us to stand with them. We even helped one farmer “go for gold in the green” with a new John Deere tractor.

OFM is the sound of NAMPO Harvest Day, the largest agricultural expo in the Southern Hemisphere, attracting 800 exhibitors and 100,000 visitors over four days.

We do not just broadcast to Central South Africa – we serve, and we celebrate it.

Four provinces. Three hundred thousand listeners. On air and online, another 300,000 streamed connections, with 250,000 social media followers.

One heartbeat that connects it all.

OFM – the sound of your life.

OFM-aanbieder vereer by South African 40 Under 40-toekennings

OFM kondig met trots aan dat Shandor Potgieter, aanbieder van die Good Morning Breakfast-program, vereer is in die kategorie Radio en Joernalistiek by die South African 40 Under 40-toekennings 2026.

Die kategorie Radio en Joernalistiek erken jong individue onder 40 wat ‘n betekenisvolle bydrae lewer tot die uitsaaiwese, joernalistiek en die breër medialandskap.

Hierdie erkenning beklemtoon Shandor se bydrae tot radio en joernalistiek, asook sy toewyding aan storievertelling wat gemeenskappe dwarsoor Sentraal-Suid-Afrika inlig, inspireer en saamsnoer.

Die South African 40 Under 40-toekennings vier opkomende leiers en invloedryke jong beroepsmense oor ‘n verskeidenheid bedrywe heen. Binne die mediakategorie erken die toekennings omroepers, joernaliste, media-entrepreneurs en inhoudskeppers wat help om die toekoms van die bedryf te vorm en belangrike stemme te laat hoor.

“Ons is ongelooflik trots op Shandor en hierdie uitstekende erkenning,” sê Nick Efstathiou, uitvoerende hoof van Central Media Group. “Sy werk weerspieël deurgaans die waardes waarin ons glo – gehalte-storievertelling en ‘n opregte toewyding om gemeenskappe te dien. Hierdie toekenning is ‘n welverdiende mylpaal vir Shandor en ‘n pluimpie vir die span agter OFM.”

Anchen Lintvelt, OFM se verkoops-en-bemarkingsbestuurder, sê die erkenning weerspieël Shandor se rol as ‘n ambassadeur vir sowel OFM as die streek wat die stasie bedien. “Dit is ‘n wonderlike toekenning, en OFM as handelsmerk is baie trots daarop om met Shandor Potgieter vereenselwig te word. Hy is ‘n ware handelsmerkambassadeur vir OFM en Sentraal-Suid-Afrika,” sê Lintvelt.

Shandor se erkenning by die South African 40 Under 40-toekennings dra by tot sy bydrae tot die medialandskap en weerspieël OFM se voortdurende verbintenis daartoe om talent te erken en te vier wat ‘n verskil maak in die gemeenskappe wat die stasie bedien.

Vir nog inligting, kontak marketing@ofm.co.za.

Wie is OFM?

In die hartjie van Suid-Afrika is ’n medium wat mense vorentoe laat beweeg. OFM skep die klankbaan vir die lewe in die Vrystaat, Noord-Kaap, Noordwes en Suid-Gauteng.

Dié streek is ryk aan minerale en hernubare energie, maar sy waardevolste bate is sy inwoners. Dekades reeds behaal “gewone” mense uit Sentraal-Suid-Afrika buitengewone prestasies – van die ontstaan van die vryheidstryd in Bloemfontein, tot aartsbiskop Desmond Tutu se geboorte in Klerksdorp en dié van Afrika se eerste ruimtevaarder, Mark Shuttleworth, in Welkom.

Hier lei deursettingsvermoë tot onvergeetlike oomblikke: ’n mediese student van die Universiteit van die Vrystaat dra die Mej. Wêreld-kroon; die Griekwas hou die Curriebeker omhoog ná 55 jaar. En elke dag sit tallose onbesonge helde dié tradisie voort. Ons kom hulle teë waar hulle ook al is, wanneer aanhangers van OFM ons vloot geel voertuie opgewonde begroet tydens aktiverings en buite-uitsendings dwarsoor ons gebied.

Hier waar samesyn ’n mens se lewensgehalte bepaal, is “samehorigheid” nie net ’n woord nie, dis ’n lewenswyse. As die nood druk, bring Sentraal-Suid-Afrikaners hul kant. In Oktober het ons luisteraars R1,2 miljoen vir Kansa help insamel. Tydens ’n eendaagse radiothon in Julie is R300 000 ingesamel om kinders en bejaardes teen die winterkoue te help pantser.

Ons vier ook die ligter sy. Melktertkoors het die streek beetgepak tydens ons prettige Melktertmeesters, en op Erfenisdag het ons gehoor die braaibroodjiegeskil besleg: tradisioneel kraai koning. Intussen maak OFM CLOSET, die tuiste van die bekende Bakkie-arm, die lewe pret met pittige slagspreuke op alles van sokkies tot T-hemde.

As Sentraal-Suid-Afrika se voorste handelsradiostasie bied OFM nie net vermaak nie, maar ook belangrike inligting vir die alledaagse lewe en sakewêreld.

Landbou is die ruggraat van ons streek. Produkte van wêreldgehalte – soos lams- en beesvleis, druiwe, kersies en neute – word in alle uithoeke van die wêreld geniet. Die landboubedryf is ons hartklop. Ons weet wanneer die reën wegbly, wanneer siektes die waardeketting benadeel en wanneer produsente hulp nodig het. Ons het selfs ’n boer gehelp om “in groen na goud te reik” met ’n nuwe John Deere-trekker.

OFM is die klank van NAMPO Oesdag, die grootste landbou-ekspo in die suidelike halfrond met 800 uitstallers waarheen 100 000 besoekers oor vier dae stroom.
Ons saai nie net uit na Sentraal-Suid-Afrika nie, ons vier en dien dié streek.

Vier provinsies. Driehonderdduisend luisteraars op die lug. Aanlyn nog driehonderdduisend wat stroom en ’n kwartmiljoen volgelinge op sosiale media.

Een hartklop wat dit alles saambind.

OFM – die klank van jou lewe.

The post OFM presenter recognised at South African 40 Under 40 Awards first appeared on Central Media Group.

Under the theme Pushing Up PinkTober, OFM is dedicating its time, energy, and airwaves throughout October to raising funds for Cansa and Reach for Recovery, with every contribution helping provide support to those impacted by breast cancer.

A major highlight of this year’s campaign is the expansion of Bowling for Boobies, with nine fundraising events taking place across Central South Africa. From Bloemfontein and Welkom to Kimberley, Vryburg, and Potchefstroom, communities will have the opportunity to come together for a fun night out while making a meaningful difference.

Teams of four can enter for R2,500, with the full entry amount donated to OFM’s PinkTober beneficiaries. Each Bowling for Boobies event includes a Beefmaster Beef Burger dinner, complimentary gifts and refreshments, as well as opportunities to win prizes for the best-dressed team and best team name – plus plenty of bragging rights for the team with the most gees.

OFM marketing and sales manager Anchen Lintvelt says the station is committed to making this year’s campaign bigger and more impactful than ever. “We are so excited and very committed to going the absolute extra mile this PinkTober month to create a bigger and better experience for everybody who will be entering a team at any of our nine Bowling for Boobies events across Central South Africa! This way we will be able to raise more, donate more, and help more!”

The addition of Reach for Recovery to this year’s beneficiaries means that OFM’s fundraising efforts will reach even further, supporting organisations that play an important role in assisting people affected by breast cancer.

OFM is also encouraging listeners and communities to get involved beyond the bowling events. Pushing Up PinkTober is about more than simply turning Central South Africa pink; it is about turning that visibility into action, fundraising, and meaningful support.

The nine Bowling for Boobies events will take place on:

• 1 October – Bloemfontein
• 7 October – Welkom
• 8 October – Bethlehem
• 14 October – Potchefstroom
• 15 October – Vanderbijlpark
• 21 October – Klerksdorp
• 22 October – Vryburg
• 28 October – Hartswater
• 29 October – Kimberley

Spaces are limited, and teams are encouraged to book early. To enter a Bowling for Boobies event, or to make a donation towards OFM’s R1m PinkTober goal, visit ofmpinktober.co.za.

Roll in. Show up. Push up PinkTober.

Because when Central South Africa comes together, we can push hope, support, and impact even further.

For more info, contact marketing@ofm.co.za.

Who is OFM?

In the heartland of South Africa, there’s a medium that moves people to action. OFM crafts the soundtrack to living in the Free State, Northern Cape, North West, and southern Gauteng.

This region is rich in minerals and renewable energy, but its greatest treasure is its people. For decades, “ordinary” individuals from Central South Africa have achieved the extraordinary – from the birth of a liberation movement in Bloemfontein, to Archbishop Desmond Tutu’s beginnings in Klerksdorp, to Africa’s first astronaut, Mark Shuttleworth from Welkom.

Here, resilience fuels remarkable moments: a University of the Free State medical student crowned Miss World, the Griquas lifting the Currie Cup after 55 years. And every day, countless unsung heroes continue that legacy. We meet them where they are – as fans greet OFM’s cheerful yellow fleet criss-crossing the region for activations and outside broadcasts.

In a place where community defines quality of life, “stronger together” isn’t just a saying – it’s a way of being. When need arises, Central South Africa shows up. In October, our listeners helped raise R1.2m for CANSA. A one-day radiothon generated R300,000 to give the elderly and children a warmer winter in July.

We celebrate the lighter side too. Milk-tart mania swept through the region during our Melktertmeesters fun – leaving shelves bare, and on Heritage Day, our audience settled the braaibroodjie debate – traditional wins. And OFM CLOSET, the home of the famous Bakkie-arm, brings playfulness to life with punchy slogan merchandise.

As the leading commercial station in Central South Africa, OFM delivers not only entertainment but essential information to guide daily life and business.

Agriculture is the backbone of this region. Its world-class produce – lamb, beef, grapes, citrus, cherries, nuts, and more – is enjoyed across the globe. OFM’s heart beats agri. We know when the rains delay, when disease impacts value chains, and when farmers need us to stand with them. We even helped one farmer “go for gold in the green” with a new John Deere tractor.

OFM is the sound of NAMPO Harvest Day, the largest agricultural expo in the Southern Hemisphere, attracting 800 exhibitors and 100,000 visitors over four days.

We do not just broadcast to Central South Africa – we serve, and we celebrate it.

Four provinces. Three hundred thousand listeners. On air and online, another 300,000 streamed connections, with 250,000 social media followers.

One heartbeat that connects it all. OFM – the sound of your life.

Pinktober

OFM MAAK PINKTOBER GROTER!

Hierdie Oktober neem OFM sy PinkTober-veldtog na nuwe hoogtes met meer fondsinsamelingsgeleenthede, groter reikwydte dwarsoor Sentraal-Suid-Afrika, ’n nuwe begunstigde en ’n ambisieuse fondsinsamelingsdoelwit van R1 miljoen ter ondersteuning van mense wat deur borskanker geraak word.

Onder die tema Pushing Up PinkTober wy OFM sy tyd, energie en klankgolwe dwarsdeur Oktober aan die insameling van fondse vir Kansa en Reach for Recovery, en elke bydrae help om ondersteuning te bied aan diegene wat deur borskanker geraak word.

’n Belangrike hoogtepunt van vanjaar se veldtog is die uitbreiding van Bowling for Boobies, met nege fondsinsamelingsgeleenthede wat dwarsoor Sentraal-Suid-Afrika plaasvind. Van Bloemfontein en Welkom tot Kimberley, Vryburg en Potchefstroom, sal gemeenskappe die geleentheid hê om bymekaar te kom vir ’n prettige aand uit terwyl hulle ’n betekenisvolle verskil maak.

Spanne van vier kan inskryf vir R2 500, en die volle inskrywingsbedrag word aan OFM se PinkTober-begunstigdes geskenk. Elke Bowling for Boobies-geleentheid sluit in ’n Beefmaster Beefburger-ete, gratis geskenke en verversings, asook geleenthede om pryse te wen vir die besgeklede span en beste spannaam – en die reg om te kan spog as die span met die meeste gees.

Anchen Lintvelt, OFM se bemarkings- en verkoopbestuurder, sê die stasie is daartoe verbind om vanjaar se veldtog groter te maak met die meeste impak nog. “Ons is so opgewonde en sterk verbind daartoe om hierdie PinkTober-maand die ekstra myl te loop om ’n groter en beter ervaring te skep vir almal wat ’n span inskryf by enige van ons nege Bowling for Boobies-geleenthede dwarsoor Sentraal-Suid-Afrika! Op hierdie wyse sal ons meer kan insamel, meer kan skenk en meer kan help!”

Die toevoeging van Reach for Recovery tot vanjaar se begunstigdes beteken dat OFM se fondsinsamelingspogings selfs verder sal strek in die ondersteuning van organisasies wat ’n belangrike rol speel om mense te help wat deur borskanker geraak word.

OFM moedig ook luisteraars en gemeenskappe aan om betrokke te raak by meer as die rolbalgeleenthede. Pushing Up PinkTober gaan oor meer as om net Sentraal-Suid-Afrika pienk te verf. Dit gaan daaroor om hierdie sigbaarheid te laat oorgaan in optrede, fondsinsameling en betekenisvolle ondersteuning.

Die nege Bowling for Boobies-geleenthede vind plaas op:

• 1 Oktober – Bloemfontein
• 7 Oktober – Welkom
• 8 Oktober – Bethlehem
• 14 Oktober – Potchefstroom
• 15 Oktober – Vanderbijlpark
• 21 Oktober – Klerksdorp
• 22 Oktober – Vryburg
• 28 Oktober – Hartswater
• 29 Oktober – Kimberley

Inskrywings word beperk, en spanne word aangemoedig om vroeg te bespreek. Om vir ’n Bowling for Boobies-geleentheid in te skryf, of om ’n skenking te doen vir OFM se R1 miljoen PinkTober-doelwit, besoek ofmpinktober.co.za.

Kom rol saam. Daag op. Maak PinkTober groter.

Want wanneer Sentraal-Suid-Afrika saamkom, kan ons hoop, ondersteuning en impak selfs verder voer.

Vir meer inligting, kontak marketing@ofm.co.za.

Wie is OFM?

In die hartjie van Suid-Afrika is ’n medium wat mense vorentoe laat beweeg. OFM skep die klankbaan vir die lewe in die Vrystaat, Noord-Kaap, Noordwes en Suid-Gauteng.

Dié streek is ryk aan minerale en hernubare energie, maar sy waardevolste bate is sy inwoners. Dekades reeds behaal “gewone” mense uit Sentraal-Suid-Afrika buitengewone prestasies – van die ontstaan van die vryheidstryd in Bloemfontein, tot aartsbiskop Desmond Tutu se geboorte in Klerksdorp en dié van Afrika se eerste ruimtevaarder, Mark Shuttleworth, in Welkom.

Hier lei deursettingsvermoë tot onvergeetlike oomblikke: ’n mediese student van die Universiteit van die Vrystaat dra die Mej. Wêreld-kroon; die Griekwas hou die Curriebeker omhoog ná 55 jaar. En elke dag sit tallose onbesonge helde dié tradisie voort. Ons kom hulle teë waar hulle ook al is, wanneer aanhangers van OFM ons vloot geel voertuie opgewonde begroet tydens aktiverings en buite-uitsendings dwarsoor ons gebied.

Hier waar samesyn ’n mens se lewensgehalte bepaal, is “samehorigheid” nie net ’n woord nie, dis ’n lewenswyse. As die nood druk, bring Sentraal-Suid-Afrikaners hul kant. In Oktober het ons luisteraars R1,2 miljoen vir Kansa help insamel. Tydens ’n eendaagse radiothon in Julie is R300 000 ingesamel om kinders en bejaardes teen die winterkoue te help pantser.

Ons vier ook die ligter sy. Melktertkoors het die streek beetgepak tydens ons prettige Melktertmeesters, en op Erfenisdag het ons gehoor die braaibroodjiegeskil besleg: tradisioneel kraai koning. Intussen maak OFM CLOSET, die tuiste van die bekende Bakkie-arm, die lewe pret met pittige slagspreuke op alles van sokkies tot T-hemde.

As Sentraal-Suid-Afrika se voorste handelsradiostasie bied OFM nie net vermaak nie, maar ook belangrike inligting vir die alledaagse lewe en sakewêreld.

Landbou is die ruggraat van ons streek. Produkte van wêreldgehalte – soos lams- en beesvleis, druiwe, kersies en neute – word in alle uithoeke van die wêreld geniet. Die landboubedryf is ons hartklop. Ons weet wanneer die reën wegbly, wanneer siektes die waardeketting benadeel en wanneer produsente hulp nodig het. Ons het selfs ’n boer gehelp om “in groen na goud te reik” met ’n nuwe John Deere-trekker.

OFM is die klank van NAMPO Oesdag, die grootste landbou-ekspo in die suidelike halfrond met 800 uitstallers waarheen 100 000 besoekers oor vier dae stroom.

Ons saai nie net uit na Sentraal-Suid-Afrika nie, ons vier en dien dié streek.

Vier provinsies. Driehonderdduisend luisteraars op die lug. Aanlyn nog driehonderdduisend wat stroom en ’n kwartmiljoen volgelinge op sosiale media.

Een hartklop wat dit alles saambind.

OFM – die klank van jou lewe.

The post OFM PUSHES UP PINKTOBER! first appeared on Central Media Group.

The Forty Under 40 Awards celebrate and honour South Africa’s young go-getters and entrepreneurs across various industries.

Potgieter’s nomination recognises his exceptional contributions to media and broadcasting, as well as his dedication to community engagement and philanthropic initiatives across the region. As a cornerstone of OFM’s morning lineup, Potgieter has earned a reputation for blending sharp wit with purposeful broadcasting, creating radio that is both entertaining and engaging.

Beyond the airwaves, his commitment to community upliftment, demonstrated through initiatives benefitting organisations like Reach for a Dream and the Cancer Association of South Africa, highlights the leadership principles championed by the Forty Under 40 platform.

Central Media Group Chief Executive Officer, Nick Efstathiou, says Potgieter’s nomination is well-deserved.

“Shandor’s nomination is a proof to his passion, work ethic, and the genuine impact he makes every day both on-air and within our communities. His ability to connect with listeners and leverage his platform for positive change reflects the very best of Central South Africa’s talent. We are exceptionally proud to see his hard work recognized on a national stage,” said Efstathiou.

Public voting for nominees is officially open at fortyunder40.co.za and will run until 30 August 2026.

Nominees will gather at the Under Forty Champion Summit on the 3rd of October, where winners across the various categories will be announced during a prestigious awards evening.

For more info, contact marketing@ofm.co.za.

Who is OFM?

In the heartland of South Africa, there’s a medium that moves people to action. OFM crafts the soundtrack to living in the Free State, Northern Cape, North West and southern Gauteng.

This region is rich in minerals and renewable energy, but its greatest treasure is its people. For decades, ‘ordinary’ individuals from Central South Africa have achieved the extraordinary – from the birth of a liberation movement in Bloemfontein, to Archbishop Desmond Tutu’s beginnings in Klerksdorp, to Africa’s first astronaut, Mark Shuttleworth from Welkom.

Here, resilience fuels remarkable moments: a University of the Free State medical student crowned Miss World, the Griquas lifting the Currie Cup after 55 years. And every day, countless unsung heroes continue that legacy. We meet them where they are – as fans greet OFM’s cheerful yellow fleet criss-crossing the region for activations and outside broadcasts.

In a place where community defines quality of life, ‘stronger together’ isn’t just a saying – it’s a way of being. When need arises, Central South Africa shows up. In October, our listeners helped raise R1.2 million for CANSA. A one-day radiothon generated R300 000 to give the elderly and children a warmer winter in July.

We celebrate the lighter side too. Milk-tart mania swept through the region during our “melktert meesters” fun – leaving shelves bare, and on Heritage Day, our audience settled the braaibroodjie debate – traditional wins. And OFM CLOSET, the home of the famous “bakkie arm,” brings playfulness to life with punchy slogan merchandise.

As the leading commercial station in Central South Africa, OFM delivers not only entertainment but essential information to guide daily life and business.

Agriculture is the backbone of this region. Its world-class produce – lamb, beef, grapes, citrus, cherries, nuts and more – is enjoyed across the globe. OFM’s heart beats agri. We know when the rains delay, when disease impacts value chains, and when farmers need us to stand with them. We even helped one farmer “go for gold in the green” with a new John Deere tractor.

OFM is the sound of NAMPO Harvest Day, the largest agricultural expo in the southern hemisphere, attracting 800 exhibitors and 100 000 visitors over four days.

We do not just broadcast to Central South Africa – we serve, and we celebrate it.

Four provinces. Three hundred thousand listeners. On air and online, another 300 000 streamed connections, with 250 000 social media followers.

One heartbeat that connects it all.

OFM – the sound of your life.

OFM ONTBYTPROGRAM-AANBIEDER BENOEM VIR VERNAME 40 UNDER 40 TOEKENNING

OFM, die klank van jou lewe in Sentraal Suid-Afrika, is trots om aan te kondig dat Shandor Potgieter in die 40 Under 40-toekennings in die Joernalistiek-kategorie (Radio, TV en Koerant) benoem is. Potgieter is die aanbieder van OFM se vlagskipprogram, The Good Morning Breakfast.

Die 40 Under 40-toekennings vier en vereer Suid-Afrika se sakedrywers en entrepreneurs in verskeie bedryfskategorieë.

Potgieter se benoeming erken sy uitsonderlike bydrae tot die media en uitsaaiwese, asook sy toewyding aan die gemeenskap en filantropiese projekte regoor die streek. Hy is ‘n staatmaker onder OFM se aanbieders met ‘n skerp humorsin wat sy aanbiedingstyl deurspek. Dit stel hom in staat om ‘n luisterervaring te skep wat vermaaklik en insiggewend is.

Weg van die ateljee is Potgieter passievol oor die gemeenskapbetrokkenheid met ‘n aansteeklike entoesiasme vir welsynsorganisasies soos Reach for a Dream en die Kankervereniging van Suid-Afrika. Dit is natuurlik ‘n belangrike beginsel wat deur die 40 Under 40-platform aangemoedig word.

Central Media Groep Hoof-Uitvoerende Beampte, Nick Efstathiou, sê Potgieter verdien die benoeming dubbel en dwars.

“Shandor se benoeming is ‘n uitstekende getuigskrif van sy passie, werksetiek en die werklike impak wat hy daagliks op die lug en binne ons gemeenskappe maak. Sy vermoë om luisteraars aan te gryp en die platform tot sy beskikking te gebruik om positiewe veranderinge teweeg te bring, is ‘n weerspieëling van die beste talent binne Sentraal Suid-Afrika. Ons is baie trots dat sy harde werk nasionaal erken word,” sê Efstathiou.

Die publiek kan tot 30 Augustus 2026 vir alle benoemdes stem op die webwerf by fortyunder40.co.za

Die wenners word genooi na die Under Forty-kampioeneberaad op 3 Oktober, waar die wenners in al die kategorieë by ‘n gala-dinee aangekondig sal word.

Vir nog inligting, stuur e-pos aan marketing@ofm.co.za.

Wie is OFM?

In die hartjie van Suid-Afrika is ’n medium wat mense vorentoe laat beweeg. OFM skep die klankbaan vir die lewe in die Vrystaat, Noord-Kaap, Noordwes en Suid-Gauteng.
Dié streek is ryk aan minerale en hernubare energie, maar sy waardevolste bate is sy inwoners. Dekades reeds behaal “gewone” mense uit Sentraal-Suid-Afrika buitengewone prestasies – van die ontstaan van die vryheidstryd in Bloemfontein, tot aartsbiskop Desmond Tutu se geboorte in Klerksdorp en dié van Afrika se eerste ruimtevaarder, Mark Shuttleworth, in Welkom.

Hier lei deursettingsvermoë tot onvergeetlike oomblikke: ’n mediese student van die Universiteit van die Vrystaat dra die Mej. Wêreld-kroon; die Griekwas hou die Curriebeker omhoog ná 55 jaar. En elke dag sit tallose onbesonge helde dié tradisie voort. Ons kom hulle teë waar hulle ook al is, wanneer aanhangers van OFM ons vloot geel voertuie opgewonde begroet tydens aktiverings en buite-uitsendings dwarsoor ons gebied.

Hier waar samesyn ’n mens se lewensgehalte bepaal, is “samehorigheid” nie net ’n woord nie, dis ’n lewenswyse. As die nood druk, bring Sentraal-Suid-Afrikaners hul kant. In Oktober het ons luisteraars R1,2 miljoen vir Kansa help insamel. Tydens ’n eendaagse radiothon in Julie is R300 000 ingesamel om kinders en bejaardes teen die winterkoue te help pantser.

Ons vier ook die ligter sy. Melktertkoors het die streek beetgepak tydens ons prettige Melktertmeesters, en op Erfenisdag het ons gehoor die braaibroodjiegeskil besleg: tradisioneel kraai koning. Intussen maak OFM CLOSET, die tuiste van die bekende bakkie-arm, die lewe pret met pittige slagspreuke op alles van sokkies tot T-hemde.

As Sentraal-Suid-Afrika se voorste handelsradiostasie bied OFM nie net vermaak nie, maar ook belangrike inligting vir die alledaagse lewe en sakewêreld.

Landbou is die ruggraat van ons streek. Produkte van wêreldgehalte – soos lams- en beesvleis, druiwe, kersies en neute – word in alle uithoeke van die wêreld geniet. Die landboubedryf is ons hartklop. Ons weet wanneer die reën wegbly, wanneer siektes die waardeketting benadeel en wanneer produsente hulp nodig het. Ons het selfs ’n boer gehelp om “in groen na goud te reik” met ’n nuwe John Deere-trekker.

OFM is die klank van NAMPO Oesdag, die grootste landbou-ekspo in die suidelike halfrond met 800 uitstallers waarheen 100 000 besoekers oor vier dae stroom.

Ons saai nie net uit na Sentraal-Suid-Afrika nie, ons vier en dien dié streek.

Vier provinsies. Driehonderdduisend luisteraars op die lug. Aanlyn nog driehonderdduisend wat stroom en ’n kwartmiljoen volgelinge op sosiale media.

Een hartklop wat dit alles saambind.

OFM – die klank van jou lewe.

The post OFM BREAKFAST PRESENTER NOMINATED FOR PRESTIGIOUS 40 UNDER 40 AWARD first appeared on Central Media Group.

“We’ll advertise next month.”
“Let’s wait until things pick up.”
“Maybe after winter.”
“We’ll do something when the budget allows.”

The problem is this: while we’re waiting, life doesn’t stop.
Your customers are still driving to work every morning. They’re still listening to the radio over breakfast. They’re still shopping, planning weekends, booking holidays, renovating homes, buying vehicles, choosing restaurants, and deciding who they trust with their business.

The question is: are they hearing about you?

Every day at OFM, we meet business owners who tell us they wish they’d started advertising sooner. Not because advertising magically solves every business challenge, but because it keeps their business in the conversation. It reminds people they’re there. It builds familiarity. And when the time comes to make a purchase, familiar brands are often the ones people choose first.

Think about the businesses you know best. Chances are they didn’t become household names by waiting for the perfect opportunity. They became successful because they consistently showed up. They stayed visible. They invested in building relationships long before customers needed them.

That’s exactly what radio does.

Radio isn’t simply about reaching thousands of people. It’s about reaching the right people in the moments that matter. It’s a trusted companion during school runs, morning commutes, long-distance travel, and busy workdays. It’s there during celebrations, difficult times, and everyday life. Your message becomes part of that trusted environment.

Unlike many other forms of advertising that disappear with the swipe of a finger, radio creates a sense of companionship. Listeners don’t just hear a station; they become part of its community. And when your business advertises on OFM, it becomes part of that conversation too.

Perhaps the biggest misconception about advertising is that it’s only for businesses that need more customers.

The reality is that advertising is just as important when business is doing well.

Because markets change.

Competitors become more aggressive.

Consumer habits evolve.

The businesses that continue to invest in their brand are often the ones that remain strong through every season.

At OFM, we believe every business has a story worth telling. Whether you’ve been serving your community for 40 years or you’ve just opened your doors, your customers deserve to know who you are and why they should choose you.

Waiting won’t grow your brand.

Waiting won’t build awareness.

Waiting won’t create opportunities.

Action will.

So, before another month passes, ask yourself one simple question:

What are you waiting for?

Let’s start the conversation.

Let’s put your business where your customers are already listening.

Let’s make your brand part of The Sound of Your Life.

Visit www.ofm.co.za to connect with the OFM Sales team or contact anchen@ofm.co.za.

Anchen Lintvelt
OFM Sales & Marketing Manager

Who is OFM?

In the heartland of South Africa, there’s a medium that moves people to action. OFM crafts the soundtrack to living in the Free State, Northern Cape, North West and southern Gauteng.

This region is rich in minerals and renewable energy, but its greatest treasure is its people. For decades, ‘ordinary’ individuals from Central South Africa have achieved the extraordinary – from the birth of a liberation movement in Bloemfontein, to Archbishop Desmond Tutu’s beginnings in Klerksdorp, to Africa’s first astronaut, Mark Shuttleworth from Welkom.

Here, resilience fuels remarkable moments: a University of the Free State medical student crowned Miss World, the Griquas lifting the Currie Cup after 55 years. And every day, countless unsung heroes continue that legacy. We meet them where they are – as fans greet OFM’s cheerful yellow fleet criss-crossing the region for activations and outside broadcasts.

In a place where community defines quality of life, ‘stronger together’ isn’t just a saying – it’s a way of being. When need arises, Central South Africa shows up. In October, our listeners helped raise R1.2 million for CANSA. A one-day radiothon generated R300 000 to give the elderly and children a warmer winter in July.

We celebrate the lighter side too. Milk-tart mania swept through the region during our “melktert meesters” fun – leaving shelves bare, and on Heritage Day, our audience settled the braaibroodjie debate – traditional wins. And OFM CLOSET, the home of the famous “bakkie arm,” brings playfulness to life with punchy slogan merchandise.

As the leading commercial station in Central South Africa, OFM delivers not only entertainment but essential information to guide daily life and business.

Agriculture is the backbone of this region. Its world-class produce – lamb, beef, grapes, citrus, cherries, nuts and more – is enjoyed across the globe. OFM’s heart beats agri. We know when the rains delay, when disease impacts value chains, and when farmers need us to stand with them. We even helped one farmer “go for gold in the green” with a new John Deere tractor.

OFM is the sound of NAMPO Harvest Day, the largest agricultural expo in the southern hemisphere, attracting 800 exhibitors and 100 000 visitors over four days.
We do not just broadcast to Central South Africa – we serve, and we celebrate it.

Four provinces. Three hundred thousand listeners. On air and online, another 300 000 streamed connections, with 250 000 social media followers.

One heartbeat that connects it all.

OFM – the sound of your life.

The post What Are You Waiting For? first appeared on Central Media Group.

Launched as the grand finale of OFM’s 40th birthday celebrations, the competition invited listeners to capture a photo showing how OFM is part of their daily routines. Whether listeners tuned in from the road, the office, the farm, the kitchen, or around the braai, the entries highlighted the special connection between the station and its audience.

Hannelie’s winning entry – a photo of her getting the OFM logo tattooed on her arm – perfectly captured the spirit of the SHOW YOUR OFM competition. Her bold display of loyalty and enthusiasm impressed the judges and ultimately earned her the top prize.

“I had to choose between changing my name to OFM at Home Affairs or getting the OFM logo tattooed on my arm!” Hannelie jokes.

She says she’s been an OFM listener since her high school days, when the station was still known as Radio Oranje. She remembers falling asleep with the station playing in the background and says OFM has been part of her life ever since.

“To me, OFM is my bestie,” she adds.

According to Tim Thabethe, OFM’s Programming Manager, “This campaign crowned OFM’s 40th birthday celebration. To witness the incredible effort and creativity shown by our audience reaffirms that OFM truly has a special place in the hearts of the people of Central South Africa. It is both a privilege and an honour. OFM remains the sound of Central South Africa’s life.”

The SHOW YOUR OFM competition concludes a successful year of special promotions, events, and giveaways celebrating OFM’s 40 years on air. While one lucky listener walks away with R40 000, every entry served as a reminder of the enduring relationship between OFM and the communities it has proudly served for four decades.

OFM extends its sincere thanks to everyone who entered the competition and joined in celebrating this milestone.

For more info, contact marketing@ofm.co.za.

Who is OFM?
In the heartland of South Africa, there’s a medium that moves people to action. OFM crafts the soundtrack to living in the Free State, Northern Cape, North West and southern Gauteng.

This region is rich in minerals and renewable energy, but its greatest treasure is its people. For decades, ‘ordinary’ individuals from Central South Africa have achieved the extraordinary – from the birth of a liberation movement in Bloemfontein, to Archbishop Desmond Tutu’s beginnings in Klerksdorp, to Africa’s first astronaut, Mark Shuttleworth from Welkom.

Here, resilience fuels remarkable moments: a University of the Free State medical student crowned Miss World, the Griquas lifting the Currie Cup after 55 years. And every day, countless unsung heroes continue that legacy. We meet them where they are – as fans greet OFM’s cheerful yellow fleet crisscrossing the region for activations and outside broadcasts.

In a place where community defines quality of life, ‘stronger together’ isn’t just a saying – it’s a way of being. When need arises, Central South Africa shows up. In October, our listeners helped raise R1.2 million for CANSA. A one-day radiothon generated R300 000 to give the elderly and children a warmer winter in July.

We celebrate the lighter side too. Milk-tart mania swept through the region during our “melktert meesters” fun – leaving shelves bare, and on Heritage Day, our audience settled the braaibroodjie debate – traditional wins. And OFM CLOSET, the home of the famous “bakkie arm,” brings playfulness to life with punchy slogan merchandise.

As the leading commercial station in Central South Africa, OFM delivers not only entertainment but essential information to guide daily life and business.

Agriculture is the backbone of this region. Its world-class produce – lamb, beef, grapes, citrus, cherries, nuts and more – is enjoyed across the globe. OFM’s heart beats agri. We know when the rains delay, when disease impacts value chains, and when farmers need us to stand with them. We even helped one farmer “go for gold in the green” with a new John Deere tractor.

OFM is the sound of NAMPO Harvest Day, the largest agricultural expo in the southern hemisphere, attracting 800 exhibitors and 100 000 visitors over four days.

We do not just broadcast to Central South Africa – we serve, and we celebrate it.

Four provinces. Three hundred thousand listeners. On air and online, another 300 000 streamed connections, with 250 000 social media followers.

One heartbeat that connects it all.

OFM – the sound of your life.

OFM-luisteraar wen R40 000 in SHOW YOUR OFM-kompetisie

Na ‘n maand se wys van die vele maniere waarop OFM deel vorm van hul daaglikse lewe regoor Sentraal-Suid-Afrika, het OFM die Vryburg-luisteraar Hannelie Gerber as die wenner van hul SHOW YOUR OFM-kompetisie aangekondig, wat die hoofprys van R40 000 kontant huis toe neem.

Die kompetisie, wat as die groot finale van OFM se 40ste verjaarsdagvieringe bekendgestel is, het luisteraars genooi om ‘n foto te neem wat wys hoe OFM deel is van hul daaglikse roetines. Of luisteraars nou van die pad, die kantoor, die plaas, die kombuis of rondom die braai ingeskakel het, die inskrywings het die spesiale verbintenis tussen die stasie en sy gehoor beklemtoon.

Hannelie se weninskrywing – ‘n foto van haar wat die OFM-logo op haar arm laat tatoeëer – het die gees van die SHOW YOUR OFM-kompetisie perfek vasgevang. Haar gewaagde vertoon van lojaliteit en entoesiasme het die beoordelaars beïndruk en haar uiteindelik die topprys besorg.

“Ek moes kies tussen die verandering van my naam na OFM by Binnelandse Sake of die tatoeëermerk van die OFM-logo op my arm!” skerts Hannelie.

Sy sê sy is ‘n OFM-luisteraar sedert haar hoërskooldae, toe die stasie nog as Radio Oranje bekend was. Sy onthou hoe sy aan die slaap geraak het met die stasie wat in die agtergrond speel en sê OFM is sedertdien deel van haar lewe.

“Vir my is OFM my beste vriendin,” voeg sy by.

Volgens Tim Thabethe, OFM se Programmeringsbestuurder, “Hierdie veldtog het OFM se 40ste verjaarsdagviering gekroon. Om die ongelooflike moeite en kreatiwiteit wat deur ons gehoor getoon is, te aanskou, bevestig weer eens dat OFM werklik ‘n spesiale plek in die harte van die mense van Sentraal-Suid-Afrika het. Dit is beide ‘n voorreg en ‘n eer. OFM bly die klank van Sentraal-Suid-Afrika se lewe.”

Die SHOW YOUR OFM-kompetisie sluit ‘n suksesvolle jaar van spesiale promosies, geleenthede en weggee-aksies af wat OFM se 40 jaar op die lug vier. Terwyl een gelukkige luisteraar met R40 000 wegstap, het elke inskrywing gedien as ‘n herinnering aan die blywende verhouding tussen OFM en die gemeenskappe wat dit met trots vir vier dekades bedien.

OFM betuig sy opregte dank aan almal wat aan die kompetisie deelgeneem het en saam met hulle hierdie mylpaal gevier het.

Vir meer inligting, kontak marketing@ofm.co.za.

Wie is OFM?
In die hartjie van Suid-Afrika is ’n medium wat mense vorentoe laat beweeg. OFM skep die klankbaan vir die lewe in die Vrystaat, Noord-Kaap, Noordwes en Suid-Gauteng.

Dié streek is ryk aan minerale en hernubare energie, maar sy waardevolste bate is sy inwoners. Dekades reeds behaal “gewone” mense uit Sentraal-Suid-Afrika buitengewone prestasies – van die ontstaan van die vryheidstryd in Bloemfontein, tot aartsbiskop Desmond Tutu se geboorte in Klerksdorp en dié van Afrika se eerste ruimtevaarder, Mark Shuttleworth, in Welkom.

Hier lei deursettingsvermoë tot onvergeetlike oomblikke: ’n mediese student van die Universiteit van die Vrystaat dra die Mej. Wêreld-kroon; die Griekwas hou die Curriebeker omhoog ná 55 jaar. En elke dag sit tallose onbesonge helde dié tradisie voort. Ons kom hulle teë waar hulle ook al is, wanneer aanhangers van OFM ons vloot geel voertuie opgewonde begroet tydens aktiverings en buite-uitsendings dwarsoor ons gebied.

Hier waar samesyn ’n mens se lewensgehalte bepaal, is “samehorigheid” nie net ’n woord nie, dis ’n lewenswyse. As die nood druk, bring Sentraal-Suid-Afrikaners hul kant. In Oktober het ons luisteraars R1,2 miljoen vir Kansa help insamel. Tydens ’n eendaagse radiothon in Julie is R300 000 ingesamel om kinders en bejaardes teen die winterkoue te help pantser.

Ons vier ook die ligter sy. Melktertkoors het die streek beetgepak tydens ons prettige Melktertmeesters, en op Erfenisdag het ons gehoor die braaibroodjiegeskil besleg: tradisioneel kraai koning. Intussen maak OFM CLOSET, die tuiste van die bekende bakkie-arm, die lewe pret met pittige slagspreuke op alles van sokkies tot T-hemde.

As Sentraal-Suid-Afrika se voorste handelsradiostasie bied OFM nie net vermaak nie, maar ook belangrike inligting vir die alledaagse lewe en sakewêreld.

Landbou is die ruggraat van ons streek. Produkte van wêreldgehalte – soos lams- en beesvleis, druiwe, kersies en neute – word in alle uithoeke van die wêreld geniet. Die landboubedryf is ons hartklop. Ons weet wanneer die reën wegbly, wanneer siektes die waardeketting benadeel en wanneer produsente hulp nodig het. Ons het selfs ’n boer gehelp om “in groen na goud te reik” met ’n nuwe John Deere-trekker.

OFM is die klank van NAMPO Oesdag, die grootste landbou-ekspo in die suidelike halfrond met 800 uitstallers waarheen 100 000 besoekers oor vier dae stroom.

Ons saai nie net uit na Sentraal-Suid-Afrika nie, ons vier en dien dié streek.

Vier provinsies. Driehonderdduisend luisteraars op die lug. Aanlyn nog driehonderdduisend wat stroom en ’n kwartmiljoen volgelinge op sosiale media.

Een hartklop wat dit alles saambind.

OFM – die klank van jou lewe.

The post OFM listener wins R40 000 in SHOW YOUR OFM competition first appeared on Central Media Group.

The annual winter campaign set out to raise R200,000 in cash donations to assist nongovernmental organisations in providing blankets and food to older persons and children, who are among those most vulnerable during the harsh winter months. Thanks to the overwhelming generosity of listeners and supporters across Central South Africa, the campaign exceeded its target by more than R123,000.

All donations were distributed by Round Table South Africa to 36 beneficiaries across the Free State, Northern Cape, North West, and Vaal regions. Beneficiaries included old-age homes, children’s homes and other organisations caring for vulnerable members of their communities.

“The generosity of our Central South African community is filled with such love. It’s who we are as people – to care for our community,” said Nick Efstathio, CEO of OFM.

OFM’s Marketing and Sales Manager Anchen Lintvelt thanked Round Table South Africa and its volunteers for helping ensure the donations reached those who needed them most. “Being able to work with partners like Round Table South Africa on these types of projects makes the manual labour so much lighter and the distribution of the donations so much faster. To all 18 Tables in Central South Africa, our sincere thanks for the effort you have made to ensure that the nursing homes and children’s homes are provided with blankets and essential products for the cold winter,” said Lintvelt.

OFM extends its heartfelt gratitude to every listener, donor, partner and volunteer who contributed to the success of The Big Cover-Up. Every donation has helped bring warmth, comfort and hope to those facing the challenges of winter. 

For more info, contact marketing@ofm.co.za.

Who is OFM?

In the heartland of South Africa, there’s a medium that moves people to action. OFM crafts the soundtrack to living in the Free State, Northern Cape, North West and southern Gauteng.

This region is rich in minerals and renewable energy, but its greatest treasure is its people. For decades, ‘ordinary’ individuals from Central South Africa have achieved the extraordinary – from the birth of a liberation movement in Bloemfontein, to Archbishop Desmond Tutu’s beginnings in Klerksdorp, to Africa’s first astronaut, Mark Shuttleworth from Welkom.

Here, resilience fuels remarkable moments: a University of the Free State medical student crowned Miss World, the Griquas lifting the Currie Cup after 55 years. And every day, countless unsung heroes continue that legacy. We meet them where they are – as fans greet OFM’s cheerful yellow fleet criss-crossing the region for activations and outside broadcasts.

In a place where community defines quality of life, ‘stronger together’ isn’t just a saying – it’s a way of being. When need arises, Central South Africa shows up. In October, our listeners helped raise R1.2 million for CANSA. A one-day radiothon generated R300 000 to give the elderly and children a warmer winter in July.

We celebrate the lighter side too. Milk-tart mania swept through the region during our “melktert meesters” fun – leaving shelves bare, and on Heritage Day, our audience settled the braaibroodjie debate – traditional wins. And OFM CLOSET, the home of the famous “bakkie arm,” brings playfulness to life with punchy slogan merchandise.

As the leading commercial station in Central South Africa, OFM delivers not only entertainment but essential information to guide daily life and business.

Agriculture is the backbone of this region. Its world-class produce – lamb, beef, grapes, citrus, cherries, nuts and more – is enjoyed across the globe. OFM’s heart beats agri. We know when the rains delay, when disease impacts value chains, and when farmers need us to stand with them. We even helped one farmer “go for gold in the green” with a new John Deere tractor.

OFM is the sound of NAMPO Harvest Day, the largest agricultural expo in the southern hemisphere, attracting 800 exhibitors and 100 000 visitors over four days.

We do not just broadcast to Central South Africa – we serve, and we celebrate it.

Four provinces. Three hundred thousand listeners. On air and online, another 300 000 streamed connections, with 250 000 social media followers.

One heartbeat that connects it all.

OFM – the sound of your life.

OFM samel meer as R323 000 in vir winterbystand

OFM-luisteraars het weereens die krag van ’n gemeenskap bewys – hierdie keer deur R323 980,89 in te samel tydens The Big Cover-Up op Woensdag 3 Junie 2026.

Die jaarlikse winterveldtog was daarop gemik om R200 000 in kontantskenkings in te samel om nieregeringsorganisasies te help om komberse en kos te verskaf aan ouer mense en kinders wat onder diegene is wat die kwesbaarste is gedurende die strawwe wintermaande. Danksy die oorweldigende vrygewigheid van luisteraars en ondersteuners dwarsoor Sentraal-Suid-Afrika, het die veldtog sy teiken met meer as R123 000 oortref.

Alle skenkings is deur Tafelronde Suider-Afrika versprei aan 36 begunstigdes dwarsoor die Vrystaat, Noord-Kaap, Noordwes en Vaaldriehoek. Begunstigdes het ouetehuise, kinderhuise en ander organisasies ingesluit wat vir kwesbare lede van hul gemeenskappe sorg.

“Die vrygewigheid van ons Sentraal-Suid-Afrikaanse gemeenskap getuig van liefde in oorvloed. Dit is wie ons as mense is – om vir ons gemeenskap te sorg,” sê Nick Efstathio, uitvoerende hoof van OFM.

OFM se bemarkings-en-verkoopsbestuurder, Anchen Lintvelt, bedank Tafelronde Suider-Afrika en sy vrywilligers vir hul hulp om te verseker dat die skenkings diegene bereik wat dit die nodigste het. “Om met vennote soos Tafelronde Suider-Afrika aan hierdie soort projekte saam te werk, maak die handearbeid soveel ligter en die verspreiding van die skenkings soveel vinniger. Aan al 18 Tafels in Sentraal-Suid-Afrika, ons opregte dank vir al julle moeite om te verseker dat die ouetehuise en kinderhuise van komberse en noodsaaklike produkte tydens die koue wintermaande voorsien word,” sê Lintvelt.

OFM betuig sy hartlike dank aan elke luisteraar, skenker, vennoot en vrywilliger wat bygedra het tot die sukses van The Big Cover-Up. Elke skenking het gehelp om warmte, vertroosting en hoop te bring aan diegene wat die uitdagings van die winter in die gesig staar.

Vir nog inligting, stuur e-pos aan marketing@ofm.co.za.

Wie is OFM?

In die hartjie van Suid-Afrika is ’n medium wat mense vorentoe laat beweeg. OFM skep die klankbaan vir die lewe in die Vrystaat, Noord-Kaap, Noordwes en Suid-Gauteng.

Dié streek is ryk aan minerale en hernubare energie, maar sy waardevolste bate is sy inwoners. Dekades reeds behaal “gewone” mense uit Sentraal-Suid-Afrika buitengewone prestasies – van die ontstaan van die vryheidstryd in Bloemfontein, tot aartsbiskop Desmond Tutu se geboorte in Klerksdorp en dié van Afrika se eerste ruimtevaarder, Mark Shuttleworth, in Welkom.

Hier lei deursettingsvermoë tot onvergeetlike oomblikke: ’n mediese student van die Universiteit van die Vrystaat dra die Mej. Wêreld-kroon; die Griekwas hou die Curriebeker omhoog ná 55 jaar. En elke dag sit tallose onbesonge helde dié tradisie

voort. Ons kom hulle teë waar hulle ook al is, wanneer aanhangers van OFM ons vloot geel voertuie opgewonde begroet tydens aktiverings en buite-uitsendings dwarsoor ons gebied.

Hier waar samesyn ’n mens se lewensgehalte bepaal, is “samehorigheid” nie net ’n woord nie, dis ’n lewenswyse. As die nood druk, bring Sentraal-Suid-Afrikaners hul kant. In Oktober het ons luisteraars R1,2 miljoen vir Kansa help insamel. Tydens ’n eendaagse radiothon in Julie is R300 000 ingesamel om kinders en bejaardes teen die winterkoue te help pantser.

Ons vier ook die ligter sy. Melktertkoors het die streek beetgepak tydens ons prettige Melktertmeesters, en op Erfenisdag het ons gehoor die braaibroodjiegeskil besleg: tradisioneel kraai koning. Intussen maak OFM CLOSET, die tuiste van die bekende bakkie-arm, die lewe pret met pittige slagspreuke op alles van sokkies tot T-hemde.

As Sentraal-Suid-Afrika se voorste handelsradiostasie bied OFM nie net vermaak nie, maar ook belangrike inligting vir die alledaagse lewe en sakewêreld.

Landbou is die ruggraat van ons streek. Produkte van wêreldgehalte – soos lams- en beesvleis, druiwe, kersies en neute – word in alle uithoeke van die wêreld geniet. Die landboubedryf is ons hartklop. Ons weet wanneer die reën wegbly, wanneer siektes die waardeketting benadeel en wanneer produsente hulp nodig het. Ons het selfs ’n boer gehelp om “in groen na goud te reik” met ’n nuwe John Deere-trekker.

OFM is die klank van NAMPO Oesdag, die grootste landbou-ekspo in die suidelike halfrond met 800 uitstallers waarheen 100 000 besoekers oor vier dae stroom.

Ons saai nie net uit na Sentraal-Suid-Afrika nie, ons vier en dien dié streek.

Vier provinsies. Driehonderdduisend luisteraars op die lug. Aanlyn nog driehonderdduisend wat stroom en ’n kwartmiljoen volgelinge op sosiale media.

Een hartklop wat dit alles saambind.

OFM – die klank van jou lewe.

The post OFM raises more than R323,000 for winter relief first appeared on Central Media Group.

Dit is die woorde van die man wat 40 jaar gelede die destydse Radio Oranje begin het, met sy stem wat die heel eerste ooit op die stasie gehoor is. Daardie selfde stem het Woensdag (1/7) teruggekeer na die ateljee as deel van OFM, die klank van jou lewe, se 40ste verjaardagvieringe.

Manie Kitching het hom by die Breakfast Show aangesluit en was terug in die ateljee vir die eerste keer in baie jare. Dit was ’n baie emosionele terugkeer sedert hy OFM in 2003 verlaat het.

Hy was van 1985 tot 2003 deel van die stasie, en sê dit was besonders om weer agter die mikrofoon te sit waar sy radioreis begin het. Hoewel baie dinge oor vier dekades verander het, bly die kern van radio dieselfde.

“As jy 40 jaar teruggaan, is daar nog baie ooreenkomste. Radio is nog steeds radio. Dit bly steeds magic,” het hy gesê.

Daar is wel ’n groot verskil in die benadering tot uitsaai. “In die vroeë jare was radio streng gevorm deur ’n Afrikaanse kultuur- en diensagtergrond, waar taal en aanbieding baie streng beheer is.” Vandag, sê hy, is dit baie meer ontspanne en kan aanbieders maklik tale meng en natuurliker op die lug klnk.

“Destyds, as jy ‘Brasilië’ anders gesê het, is jy oor die vingers getik. Vandag is dit baie meer ontspanne, jy kan jou tale meng,” sê Kitching.

Vroeër moes die aanbieder alles self doen – plate speel, die ateljee bestuur en alles aan die gang hou, terwyl radio vandag baie meer geoutomatiseer en eenvoudiger is. “Deesdae druk jy ’n knoppie en alles is daar. Destyds was jy betrokke by alles.”

Ten spyte van al die veranderinge, sê hy die wonder van radio bly onveranderd. “OFM sal altyd ’n spesiale plek in my hart hê. Die stasie se luisteraars is eerlik en kan nie met nonsens geflous word nie.”

Dis soms emosioneel om erkenning te ontvang, en hy beskryf radio as ’n spanpoging eerder as individuele sukses. “Radio is groter as individue … of jy ’n bestuurder is of koffiekoppies was, jy is deel van ’n spesiale span.

“Dit is vir my ’n groot voorreg en eer om weer hier te wees. Baie geluk met julle verjaarsdag, OFM! Dankie vir die warm welkom en vir alles wat julle vir julle luisteraars beteken. Mag daar nog baie suksesvolle jare volg.”

Vir meer inligting, kontak marketing@ofm.co.za.

Wie is OFM?

In die hartjie van Suid-Afrika is ’n medium wat mense vorentoe laat beweeg. OFM skep die klankbaan vir die lewe in die Vrystaat, Noord-Kaap, Noordwes en Suid-Gauteng.

Dié streek is ryk aan minerale en hernubare energie, maar sy waardevolste bate is sy inwoners. Dekades reeds behaal “gewone” mense uit Sentraal-Suid-Afrika buitengewone prestasies – van die ontstaan van die vryheidstryd in Bloemfontein, tot aartsbiskop Desmond Tutu se geboorte in Klerksdorp en dié van Afrika se eerste ruimtevaarder, Mark Shuttleworth, in Welkom.

Hier lei deursettingsvermoë tot onvergeetlike oomblikke: ’n mediese student van die Universiteit van die Vrystaat dra die Mej. Wêreld-kroon; die Griekwas hou die Curriebeker omhoog ná 55 jaar. En elke dag sit tallose onbesonge helde dié tradisie voort. Ons kom hulle teë waar hulle ook al is, wanneer aanhangers van OFM ons vloot geel voertuie opgewonde begroet tydens aktiverings en buite-uitsendings dwarsoor ons gebied.

Hier waar samesyn ’n mens se lewensgehalte bepaal, is samehorigheid nie net ’n woord nie, dis ’n lewenswyse. As die nood druk, bring Sentraal-Suid-Afrikaners hul kant. In Oktober het ons luisteraars R1,2 miljoen vir Kansa help insamel. Tydens ’n eendaagse radiothon in Julie is R300 000 ingesamel om kinders en bejaardes teen die winterkoue te help pantser.

Ons vier ook die ligter sy. Melktertkoors het die streek beetgepak tydens ons prettige Melktertmeesters, en op Erfenisdag het ons gehoor die braaibroodjiegeskil besleg: tradisioneel kraai koning. Intussen maak OFM CLOSET, die tuiste van die bekende bakkie-arm, die lewe pret met pittige slagspreuke op alles van sokkies tot T-hemde.

As Sentraal-Suid-Afrika se voorste handelsradiostasie bied OFM nie net vermaak nie, maar ook belangrike inligting vir die alledaagse lewe en sakewêreld.

Landbou is die ruggraat van ons streek. Produkte van wêreldgehalte – soos lams- en beesvleis, druiwe, kersies en neute – word in alle uithoeke van die wêreld geniet. Die landboubedryf is ons hartklop. Ons weet wanneer die reën wegbly, wanneer siektes die waardeketting benadeel en wanneer produsente hulp nodig het. Ons het selfs ’n boer gehelp om “in groen na goud te reik” met ’n nuwe John Deere-trekker.

OFM is die klank van NAMPO Oesdag, die grootste landbou-ekspo in die suidelike halfrond met 800 uitstallers waarheen 100 000 besoekers oor vier dae stroom.

Ons saai nie net uit na Sentraal-Suid-Afrika nie, ons vier en dien dié streek.

Vier provinsies. Driehonderdduisend luisteraars op die lug. Aanlyn nog driehonderdduisend wat stroom en ’n kwartmiljoen volgelinge op sosiale media.

Een hartklop wat dit alles saambind.

OFM – die klank van jou lewe.

The post OFM vier 40 j. met die stem wat alles begin het first appeared on Central Media Group.

When assessing the economic engines of South Africa, the coastal giants of Cape Town and Durban, along with the extensive financial hub of Gauteng, typically dominate the conversation. However, in between these economic centres lies a region that functions as the heart and core of the country. We call it Central South Africa.

Encompassing the Free State, parts of the Northern Cape, and the North West and Vaal, this region forms a crucial economic spine.

Far from being mere “transit territory,” Central South Africa possesses a unique, highly diversified economic ecosystem. By serving as the nation’s breadbasket, a massive mining powerhouse, and a vital logistical crossroads, the region exerts an outsized influence on the country’s macroeconomic stability and industrial supply chains.

Central South Africa is the cornerstone of the country’s food security. The region’s geography is characterised by rolling plains and rich, arable soil, making it ideally suited for large-scale commercial farming.

 The Free State alone produces over 30% of South Africa’s total maize harvest, split between white maize (a critical national dietary staple) and yellow maize (primarily used for animal feed). Beyond maize, Central South Africa accounts for the majority of the country’s sorghum, sunflower seeds, and soybeans.

 The vast grasslands of the Free State and the Northern Cape support extensive cattle and sheep farming, fuelling the meat processing and dairy sector that supplies urban markets nationwide.

This agricultural expertise extends far beyond primary farming. A sophisticated agro-processing network has developed across central towns like Bloemfontein, Bethlehem, and Kroonstad. Milling companies, dairy packaging plants, and food manufacturing facilities convert raw agricultural products into high-value consumer goods, creating a highly resilient rural economy that acts as a buffer during broader industrial downturns.

 If agriculture forms the surface identity of Central South Africa, its underground mineral wealth provides its raw economic muscle. The central provinces sit atop some of the richest geological formations on earth, manganese and iron ore, gold and diamonds and the clean energy transition.

 The Northern Cape contains roughly 80% of the world’s known manganese reserves. Manganese is an irreplaceable component in the production of steel and, increasingly, next-generation electric vehicle batteries. Combined with massive iron ore operations in towns like Kathu, this region is a vital foreign exchange earner for South Africa, driving billions of Rands in export revenue through the Sishen-Saldanha railway line.

The Free State Goldfields, centred around Welkom, has historically been one of the world’s most prolific gold-producing regions. While deep-level gold mining has matured, the extraction of diamonds along the Orange and Vaal rivers, along with historic operations in Kimberley, remains a highly lucrative sector that anchors local municipal economies.

As global markets transition toward cleaner energy, Central South Africa’s mining sector is pivoting toward critical minerals. The abundance of copper, zinc, and lithium deposits in the region ensures that it will remain highly relevant to global technology and energy supply chains well into the future.

Geography is Central South Africa’s greatest economic asset. Positioned directly in the middle of the country, the region serves as the bridge connecting the manufacturing core of Gauteng with the export ports of the Western Cape, Eastern Cape, and KwaZulu-Natal.

The N1 Highway, the ultimate transport artery of South Africa, cuts directly through the centre of the Free State. This is complemented by the N8 Corridor, which establishes an east-west trade route linking Lesotho through Bloemfontein all the way to the Northern Cape and Namibia.

Because thousands of freight trucks pass through the central interior daily, cities like Bloemfontein have transformed into strategic inland logistics hubs. Massive warehousing complexes, distribution centres, and truck-stop economies have emerged.

 In recent years, Central South Africa has rapidly emerged as the forerunner of the country’s green energy transition. The Northern Cape and western Free State boast some of the highest solar plants in the world, alongside highly consistent wind patterns.

 The region has attracted billions of Rands in private and public investment through the Independent Power Producers Procurement Programme (IPPPP). Vast fields of solar panels and towering wind turbines now dot landscapes that were once exclusively reserved for sheep farming. This booming clean energy sector does more than just feed desperately needed electricity into the national grid, it actively drives infrastructure development, technical skill transfer, and specialized engineering jobs to historically under-serviced rural communities.

Central South Africa is far more than a scenic backdrop for travellers driving between the country’s coastal cities. It is an indispensable economic powerhouse. Its fields feed the nation, its mines anchor global heavy industry, its highways carry the lifeblood of domestic trade, and its sun-drenched plains are illuminating the future of clean energy.

Central South Africa, is South Africa’s Heart.

Who is OFM?

In the heartland of South Africa, there’s a medium that moves people to action. OFM crafts the soundtrack to living in the Free State, Northern Cape, North West and the Vaal.

This region is rich in minerals and renewable energy, but its greatest treasure is its people. For decades, ‘ordinary’ individuals from Central South Africa have achieved the extraordinary – from the birth of a liberation movement in Bloemfontein, to Archbishop Desmond Tutu’s beginnings in Klerksdorp, to Africa’s first astronaut, Mark Shuttleworth from Welkom.

Here, resilience fuels remarkable moments: a University of the Free State medical student crowned Miss World, the Griquas lifting the Currie Cup after 55 years. And every day, countless unsung heroes continue that legacy. We meet them where they are – as fans greet OFM’s cheerful yellow fleet criss-crossing the region for activations and outside broadcasts.

In a place where community defines quality of life, ‘stronger together’ isn’t just a saying – it’s a way of being. When need arises, Central South Africa shows up. In October, our listeners helped raise R1.2 million for CANSA. A one-day radiothon generated R300 000 to give the elderly and children a warmer winter in July.

We celebrate the lighter side too. Milk-tart mania swept through the region during our “melktert meesters” fun – leaving shelves bare, and on Heritage Day, our audience settled the braaibroodjie debate – traditional wins. And, OFM CLOSET, home of the famous “bakkie arm,” brings playfulness to life with punchy slogan merchandise.

As the leading commercial station in Central South Africa, OFM delivers not only entertainment but essential information to guide daily life and business.

Agriculture is the backbone of this region. Its world-class produce – lamb, beef, grapes, citrus, cherries, nuts and more – is enjoyed across the globe. OFM’s heart beats agri. We know when the rains delay, when disease impacts value chains, and when farmers need us to stand with them. We even helped one farmer “go for gold in the green” with a new John Deere tractor.

OFM is the sound of NAMPO Harvest Day, the largest agricultural expo in the southern hemisphere, attracting 800 exhibitors and 100 000 visitors over four days.

We don’t just broadcast to Central South Africa – we serve and we celebrate it.

Four provinces. Three hundred thousand listeners. On air and online another three hundred thousand streamed connections, with 250 000 social media followers.

One heartbeat that connects it all.

OFM – the sound of your life.

The post South Africa’s Heart first appeared on Central Media Group.

Listeners and businesses are encouraged to tune in on Wednesday, 3 June 2026, from 06:00 to 18:00 and make a contribution. The campaign aims to raise R200 000 in cash donations to assist NGOs in providing blankets and food to older persons and children, who are among those most affected by the harsh winter cold.

Donations can be made via ofmbigcoverup.co.za. Only cash donations will be accepted, with a minimum contribution of R100. Please note that no blanket or food donations will be collected.

“The need for blankets and warm clothing increases every year. Together we can make a difference in the lives of children and the elderly who need it most. The Big Cover up is not just aimed to cover Central South Africa with blankets, but to also warm the hearts of those who will be receiving the donations,’’ says OFM sales and marketing manager Anchen Lintvelt.

In collaboration with Round Table Southern Africa, OFM will identify NGOs within local communities through regional Round Tables. These partner organisations will ensure that funds are used to purchase and distribute essential winter relief where it is needed most.

“For the second year, we have the opportunity to raise funds for people in our communities who need support during the winter months. The people of Central South Africa have hearts of gold, and every contribution made towards this initiative is incredibly meaningful to all of us,” says OFM CEO Nick Efstathiou.

For more info, contact marketing@ofm.co.za.

Who is OFM?

In the heartland of South Africa, there’s a medium that moves people to action. OFM crafts the soundtrack to living in the Free State, Northern Cape, North West and southern Gauteng.

This region is rich in minerals and renewable energy, but its greatest treasure is its people. For decades, ‘ordinary’ individuals from Central South Africa have achieved the extraordinary – from the birth of a liberation movement in Bloemfontein, to Archbishop Desmond Tutu’s beginnings in Klerksdorp, to Africa’s first astronaut, Mark Shuttleworth from Welkom.

Here, resilience fuels remarkable moments: a University of the Free State medical student crowned Miss World, the Griquas lifting the Currie Cup after 55 years. And every day, countless unsung heroes continue that legacy. We meet them where they are – as fans greet OFM’s cheerful yellow fleet criss-crossing the region for activations and outside broadcasts.

In a place where community defines quality of life, ‘stronger together’ isn’t just a saying – it’s a way of being. When need arises, Central South Africa shows up. In October, our listeners helped raise R1.2 million for CANSA. A one-day radiothon generated R300 000 to give the elderly and children a warmer winter in July.

We celebrate the lighter side too. Milk-tart mania swept through the region during our “melktert meesters” fun – leaving shelves bare, and on Heritage Day, our audience settled the braaibroodjie debate – traditional wins. And OFM CLOSET, the home of the famous “bakkie arm,” brings playfulness to life with punchy slogan merchandise.

As the leading commercial station in Central South Africa, OFM delivers not only entertainment but essential information to guide daily life and business.

Agriculture is the backbone of this region. Its world-class produce – lamb, beef, grapes, citrus, cherries, nuts and more – is enjoyed across the globe. OFM’s heart beats agri. We know when the rains delay, when disease impacts value chains, and when farmers need us to stand with them. We even helped one farmer “go for gold in the green” with a new John Deere tractor.

OFM is the sound of NAMPO Harvest Day, the largest agricultural expo in the southern hemisphere, attracting 800 exhibitors and 100 000 visitors over four days.

We do not just broadcast to Central South Africa – we serve, and we celebrate it.

Four provinces. Three hundred thousand listeners. On air and online, another 300 000 streamed connections, with 250 000 social media followers.

One heartbeat that connects it all.

OFM – the sound of your life.

OFM bied weer The BIG Cover Up aan

Sentraal-Suid-Afrika se Klank van Jou Lewe, OFM, is trots om die terugkeer van hul winterkombers-inisiatief, The BIG Cover Up, vir die tweede agtereenvolgende jaar aan te kondig.

Luisteraars en ondernemings word aangemoedig om op Woensdag 3 Junie 2026 van 06:00 tot 18:00 in te skakel en ’n bydrae te maak. Die veldtog is daarop gemik om

R200 000 in kontant-skenkings in te samel om NRO’s te help om komberse en kos te verskaf aan ouer persone en kinders, wat onder diegene is wat die meeste deur die strawwe winterkoue geraak word.

Skenkings kan gedoen word by ofmbigcoverup.co.za. Slegs kontant-skenkings sal aanvaar word, met ’n minimum bydrae van R100. Let asseblief daarop dat geen kombers- of kosskenkings ingesamel sal word nie.

“Die behoefte aan komberse en warm klere neem jaarliks toe. Saam kan ons ’n werklike verskil maak in die lewe van kinders en bejaardes wat dit die nodigste het. The Big Cover Up gaan nie net daaroor om Sentraal-Suid-Afrika met komberse warm te hou nie, maar ook om hoop en omgee te bring aan elke mens wat hierdie skenkings ontvang,” sê Anchen Lintvelt, verkoop- en bemarkingsbestuurder van OFM.

In samewerking met Tafelronde Suider-Afrika, sal OFM NRO’s in plaaslike gemeenskappe identifiseer met die hulp van streeks-Tafelrondes. Hierdie vennoot-organisasies sal verseker dat fondse gebruik word om noodsaaklike winterhulpmiddele aan te koop en te versprei waar dit die nodigste is.

“Vir die tweede jaar het ons die geleentheid om fondse in te samel vir mense in ons gemeenskappe wat ondersteuning gedurende die wintermaande nodig het. Die mense van Sentraal-Suid-Afrika het harte van goud, en elke bydrae wat vir hierdie inisiatief gemaak word, is ongelooflik betekenisvol vir ons almal,” sê Nick Efstathiou, uitvoerende hoof van OFM.

Vir meer inligting, kontak marketing@ofm.co.za.

Wie is OFM?

In die hartjie van Suid-Afrika is ’n medium wat mense vorentoe laat beweeg. OFM skep die klankbaan vir die lewe in die Vrystaat, Noord-Kaap, Noordwes en Suid-Gauteng.

Dié streek is ryk aan minerale en hernubare energie, maar sy waardevolste bate is sy inwoners. Dekades reeds behaal “gewone” mense uit Sentraal-Suid-Afrika buitengewone prestasies – van die ontstaan van die vryheidstryd in Bloemfontein, tot aartsbiskop Desmond Tutu se geboorte in Klerksdorp en dié van Afrika se eerste ruimtevaarder, Mark Shuttleworth, in Welkom.

Hier lei deursettingsvermoë tot onvergeetlike oomblikke: ’n mediese student van die Universiteit van die Vrystaat dra die Mej. Wêreld-kroon; die Griekwas hou die Curriebeker omhoog ná 55 jaar. En elke dag sit tallose onbesonge helde dié tradisie voort. Ons kom hulle teë waar hulle ook al is, wanneer aanhangers van OFM ons vloot geel voertuie opgewonde begroet tydens aktiverings en buite-uitsendings dwarsoor ons gebied.

Hier waar samesyn ’n mens se lewensgehalte bepaal, is “samehorigheid” nie net ’n woord nie, dis ’n lewenswyse. As die nood druk, bring Sentraal-Suid-Afrikaners hul kant. In Oktober het ons luisteraars R1,2 miljoen vir Kansa help insamel. Tydens ’n eendaagse radiothon in Julie is R300 000 ingesamel om kinders en bejaardes teen die winterkoue te help pantser.

Ons vier ook die ligter sy. Melktertkoors het die streek beetgepak tydens ons prettige Melktertmeesters, en op Erfenisdag het ons gehoor die braaibroodjiegeskil besleg: tradisioneel kraai koning. Intussen maak OFM CLOSET, die tuiste van die bekende bakkie-arm, die lewe pret met pittige slagspreuke op alles van sokkies tot T-hemde.

As Sentraal-Suid-Afrika se voorste handelsradiostasie bied OFM nie net vermaak nie, maar ook belangrike inligting vir die alledaagse lewe en sakewêreld.

Landbou is die ruggraat van ons streek. Produkte van wêreldgehalte – soos lams- en beesvleis, druiwe, kersies en neute – word in alle uithoeke van die wêreld geniet. Die landboubedryf is ons hartklop. Ons weet wanneer die reën wegbly, wanneer siektes die waardeketting benadeel en wanneer produsente hulp nodig het. Ons het selfs ’n boer gehelp om “in groen na goud te reik” met ’n nuwe John Deere-trekker.

OFM is die klank van NAMPO Oesdag, die grootste landbou-ekspo in die suidelike halfrond met 800 uitstallers waarheen 100 000 besoekers oor vier dae stroom.

Ons saai nie net uit na Sentraal-Suid-Afrika nie, ons vier en dien dié streek.

Vier provinsies. Driehonderdduisend luisteraars op die lug. Aanlyn nog driehonderdduisend wat stroom en ’n kwartmiljoen volgelinge op sosiale media.

Een hartklop wat dit alles saambind.

OFM – die klank van jou lewe.

The post OFM hosts The BIG Cover Up again first appeared on Central Media Group.